By the time I got off the subway at 9 a.m. on Thursday to attend the press preview for Djerf Avenue's four-day pop-up shop on Spring Street, the line had already been forming for over three hours. The pop-up would open to the public at 10 a.m. It was the first day of the first New York City pop-up for the brand, which was founded by Swedish influencer Matilda Djerf in 2019. As such, it would also be the first time Djerf's fans could shop the direct-to-consumer, Stockholm-based brand IRL.
Editors' Picks: Our Favorite Beauty/Style Products for Spring
New Headband!!! Just Seen This Has Been Listed On The, 59% OFF
Sara Spruch-Feiner on LinkedIn: K18, E.l.f. and Inn Beauty Project are paving the way for brands on BeReal
GJ187: Winter Edition 2023 by factory - Issuu
Djerf Avenue Lands in New York City With SoHo Pop-up Shop
Girlboss Radio
Glossy Pop Newsletter: The New Community Playbook — Inside Matilda Djerf's community-focused fashion week pop-up - Glossy
コミュニティ重視 なマチルダ・ジャーフ。ガラにはメンバーを招待し、独自SNSプラットフォームを展開【新コミュニティ戦略】
Inside Glossier's Plans to Shake the Beauty Industry
Djerf Avenue Lands in New York City With SoHo Pop-up Shop
Modern Fashion Retail Store Stock Photo Image Of Casual,, 41% OFF
The Matilda Djerf Effect Is Reaching New Heights - V Magazine
Read articles by Liz Flora
Steal the Look: Matilda Djerf – EAC PRESS
Modern Fashion Retail Store Stock Photo Image Of Casual,, 41% OFF