Along with her mother, Falguni Nayar, Adwaita built Nykaa's beauty ecommerce business from scratch in 2012. She also set up and led its retail business, and in 2018, she founded Nykaa Fashion, which comprises over 25% of Nykaa's business.
These Are Great Times To Build Brands In The Beauty & Fashion
Nykaa Success Story: Startup lessons from Nykaa Fashion CEO
ADWAITA NAYAR STEERS NYKAA AHEAD, WITH A FASHION-FORWARD ATTITUDE
Integrated Report 2021 22 Nykaa, PDF
Nykaa Fashion Expands into Athleisure Category with Nykd All Day
Falguni Nayar: Being fashion forward: Nykaa will diversify, but
Adwaita Nayar steers Nykaa ahead, with a fashion-forward attitude
Important to add products, but to also delist': Nykaa Fashion
These Are Great Times To Build Brands In The Beauty & Fashion