How K-pop group NewJeans became an overnight fashion favorite

The all-girl act, which formed last year, was recently signed by Levi’s and appointed Seoul Fashion Week ambassadors, while the band’s members have contracts with Chanel, Gucci, Louis Vuitton and Burberry.

How K-Pop Group NewJeans Became an Overnight Fashion Favourite

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Watch: NewJeans share 'Ditto' performance video , ditto newjeans

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NewJeans: How a K-pop group became an overnight fashion favorite

How K-Pop Group NewJeans Became an Overnight Fashion Favourite

NewJeans sets an all-time record as 'New Jeans' becomes the best