After Kim Kardashian's Skims teamed up with the NBA and WNBA, SportsPro explains why sports properties are welcoming influencer-owned brands with open arms.

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Sam Carp on LinkedIn: Kim Kardashian, the NBA, and the era of influencer-led sports sponsorships…

Sinéad Cassidy on LinkedIn: Kim Kardashian, the NBA, and the era of influencer-led sports sponsorships…