Beware of the obvious, its not always right. That’s the lesson from a piece of research into released in-store customer experiences by consumer retail research outfit iModerate last month.
Gen Z And Millennial Shopping Habits Are Very Different From Each Other. It's Not In Ways You Expect - Elle India
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Influencers and celebs impact waning, friends may have a bigger influence on Gen Z shopping habits - The Economic Times
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Price-sensitive Gen-Z prefers shopping recommendations made by friends
Data: Millennials to lead ecommerce spending in 2023 - InternetRetailing
How does the Indian gen-Z shop?