Business Insider recently released a list of the 33 companies that are “revolutionizing retail.” Firmly cemented on that list, among the usual suspects (think: Lululemon, Zara, Under Armour, and Nike) is Brandy Melville. According to the industry publication, the Southern California-headquartered brand “has nailed marketing to its target customer” in part due to “a brilliant Instagram account."
Consumer Psychology, Ewha [Brand Communication]
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Why is Brandy Melville so controversial in the retail industry? - Quora
What made Melba Mebane stand out as an employee in the retail industry? - Quora
Highest offer is $265 for some ugly brandy shirt I'm sorry WHAT?? Brandy girls are something else : r/Depop
Brandy Melville Depop is just so weird. “Not looking to sell” but here's me showing off my collectionlike, what? : r/Depop
Brandy Melville - Unconventionally Successful in a New World
Brandy Melville: The Controversial Brand that Sells Exactly What Millennials Want - The Fashion Law
What is your opinion on Brandy Melville and their marketing? - Quora
TFL, Author at The Fashion Law - Page 390 of 401
Why is Brandy Melville so controversial in the retail industry? - Quora
Brandy Melville - Unconventionally Successful in a New World