When Elizabeth Rietz’s daughter was eight, she was an “early bloomer.” Like many preteens, she wasn’t quite ready for a bra, but started wearing a second layer under her shirts to feel more comfortable. When Elizabeth scoured stores to find a next step solution—a comfy cami with a shelf bra—she wasn’t impressed with the options. “That became my first idea: to create a super soft, cami with a shelf bra to add more coverage and help girls get used to wearing a bra,” shares Elizabeth. Fast forward a few years later, and @bleuetgirl was born, a line of first bras that are comfortable for all children, even those with clothing sensitivities. We spoke to Elizabeth about her age-appropriate, size inclusive line, what separates it from other training bras, and more. Head to the link in our bio for the full interview, and from July 27-August 17, go to Bleuetgirl.com and receive a 20% discount.
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