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PDF) Conceptualizing, Measuring, and Managing Customer-Based Brand Equity
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CONSUMER-BASED BRAND EQUITY OF PRODUCTS AND SERVICES: ASSESSING A MEASUREMENT MODEL WITH COMPETING BRANDS
Community based brand equity as brand culture: advancing brand equity conceptualization for a connected world
Consumer Perception of Brand Equity Measurement: a New Scale - UNT Digital Library
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Reflections on customer-based brand equity: perspectives, progress, and priorities
Brand Equity Model Reviewing the Concept of Brand Equity
