Maidenform – a quintessentially New York brand is a new brand in the Australian underwear market and GG together with Hanes collaborated to manifest this brand into a physical shoppable space. The brand essence is ‘Inspiring Fabulous Females’ and GG was tasked with creating a SIS that brought this brand essence to life. Working closely with Hanes Australasia in interpreting the global brand guidelines to create something relevant for the Australian market, we designed and built 5 store-in-store formats in Myer stores nationally.
2018 Best of Design Awards winners for Lighting — Outdoor
Awards - Hecker Guthrie
Summer - For All Occasions Archives - Best Trophy Shop Melbourne
Hanes SIS - Berlei, Bonds, Jockey - Silver Winner - 2018 Melbourne Design Awards
Featured Awards
Awards - Hecker Guthrie
Hanes SIS - Berlei, Bonds, Jockey - Silver Winner - 2018 Melbourne Design Awards
2018 Excellence in Housing Awards
Student Achievement - Victorian Taekwondo Champion - Clonard College Geelong
Melbourne Design Awards Annual 2018 - DRIVENxDESIGN Award Programs by BETTER FUTURE - Issuu
Awards - Hecker Guthrie
Canadian Commonwealth Swimmer, Valerie Grand Maison, Mines Silver at 2012 Paralympic Games
Fashions on the Field winner is crowned at Oaks Day 2018 after state finalists battle it out
Fashions on the Field winner is crowned at Oaks Day 2018 after state finalists battle it out
Melbourne Fashion Festival - Our Festival CEO Graeme Lewsey & his Virgin Australia angels Steph Claire Smith & Brooke Hogan 😇💕#VAMFF #ThePlaza
