Ryohin Keikaku Co.,Ltd. or MUJI (無印良品, Mujirushi Ryōhin) is a Japanese retail company, started in 1980 which sells a wide variety of household and consumer goods. MUJI started with 40 products and now includes more than 7,000 products. MUJI products range from stationery and clothing for men and women, to food items and major kitchen…
Inside Muji's Philosophy. Muji is a global retail brand, but its…, by Catarina Duarte
Muji -The 'No-Brand' Brand – Marketing Club
Like Its Design Ethos, Muji's Business Strategy Is Surprisingly Simple
MUJI: why this 'no-brand' is more than just a brand?, by Swapnil A. SaaN
Futari Studio • MUJI: Finding contentment in a world of desires
Inside Muji's Philosophy. Muji is a global retail brand, but its…, by Catarina Duarte
The 7 P's of Brand called I, Me and Myself
Inside Muji's Philosophy. Muji is a global retail brand, but its…, by Catarina Duarte
Inside Muji's Philosophy. Muji is a global retail brand, but its…, by Catarina Duarte
How to Build a Successful “No-Brand” Brand – Insights from MUJI
MUJI: A 'no-brand' brand
The No-Brand Brand Strategy
