News campagnes : M&S has taken its breast care/bra-fit promotional campaigns into the art world. The UK retail giant introduced an “empowering” art installation on London’s South Bank, with female body-casting artist Lydia Reeves. (#1495889)
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With 4 in 10 women unsure about their bra size, M&S launches new campaign encouraging the nation to 'love your boobs' and book in for a bra fit