It’s hard to believe that fitness apparel brand Lululemon was once a small design and yoga studio in Canada’s beachy Kitsilano community. Fast forward 20 years, and the label is omnipresent — with more than 400 stores in 12 countries around the world — and synonymous with upscale, quality fitness gear. (Scuba hoodies! Wunder Under Pants! Energy Bras!) Head to any pilates, yoga or spinning class and you’ll be hardpressed to find someone NOT sporting the infamous Lulu graphic.
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