Zara is expanding into the lingerie category for the first time with a new black and white campaign.
The company launched the new category with a campaign titled The Female Gaze.
Zara Launches First Lingerie, Sleepwear Collection
Annemarieke van Drimmelen's 'The Female Gaze' Focus for Zara
Zara Launches First Lingerie, Sleepwear Collection
WWD: The Lingerie Market
ZARA REOPENS AT MALL OF EMIRATES WITH A NEW ENLARGED FLAGSHIP
Zara faces huge backlash over controversial
ZARA's Just-Launched Lingerie
Women's Jeans
Zara launches its first lingerie collection - HIGHXTAR.
Zara pulls advert from website front page after Gaza boycott calls