How do we know that a KeepCup isn't making the waste issue worse? We have to take into account the carbon impact of its manufacture, packaging and shipping.
<p>Life Cycle Analysis, or LCA, is a means of assessing the environmental impact of a product over its entire life cycle, including raw material extraction, manufacture, transport, packaging, use and end of life.</p>
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PDF) GREENWASHING USED AS A MISINFORMATION TOOL IN THE COMMUNICATION OF THE SUSTAINABLE FASHION INDUSTRY
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