Women already made up 40 per cent of men's underwear brand Step One's customer base. But designing a product for them proved trickier than expected.

Women's SmoothFit Full Brief - Blue Lagoon

True colour - Issue 141 - Magazine

STEP ONE Womens Underwear Boxers - Moisture Wicking + Chafe-Reducing Women Underwear. Womens Clothing Fabric Made from Organic Bamboo - Boxer Briefs Brown : : Clothing, Shoes & Accessories

Cotton Underwear for Women Mid Rise Full Briefs Stretchy Ladies Hipster Panties 5Pack(XX-Large, Black/Blue/Purple Red/Rogue red/Orange) : : Fashion

Chafing be gone - Step One launches women's line of underwear - The Sentiment

The Evolution & Growth of Lingerie Market in India - Indian Retailer

Retail Beauty 77 Spring 2023 by The Intermedia Group - Issuu

Brand to Know: Subversive, Super-Comfortable Lingerie - The New York Times

STEP ONE Womens Underwear Boxers - Moisture Wicking + Chafe-Reducing Women Underwear. Womens Clothing Fabric Made from Organic Bamboo - Boxer Briefs Brown : : Clothing, Shoes & Accessories