Behavioural insights practice Canvas8 examines how underwear brand Tommy John is appealing to women who are tired of wedgies and want comfy underwear instead.
This holiday season, make sure he's wreathed in comfort in Underwear he's been pining after.
The Changing Room Wedgie
Tommy John on Instagram: From the Stay-Put waistband to our wedgie-free, no ride up guarantee, get comfort delivered to your door.
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I Could've Easily Died, Said This Woman Whose Wedgie From Wearing High-Cut Jean Shorts On A Date Landed Her In The Hospital
Tommy John Underwear Review: Comfort & Luxury
FROM WEDGIES TO FEEDING FRENZIES: A Semi-Survival Guide for Parents of Teens: Herrera, Tim: 9780595327638: : Books
Tommy John helps women wave goodbye to wedgies, by Keeping TABS
Modal Stretch Fabric Silky soft & smooth, naturally breathable with a luxurious feel. Non-Pilling - No lint balls or fuzz, wash after wash. Comfort
Women's Second Skin Brief, Lace Waist (Soft Underwear)
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