Just when we finished saying how we're over buzzy beauty products that sell out in four seconds, we have another break-the-Internet item to add to the list. First, let's flash back to New Year's Eve a year ago; while you were getting your champagne situated for the post-countdown toast, legions of makeup lovers who follow makeup artist-turned-beauty vlogger Jaclyn Hill were getting their clicking fingers poised, ready to snatch up a new shadow palette she collaborated on with the brand Morphe (you can watch her show it off in the below clip). The Jaclyn Hill Favorites Palette was set to go on pre-sale at the stroke of midnight, and the 25-year-old makeup artist's followers knew they'd have to act fast if they were going to kick off 2015 with the $28, 28-color set in their hands. You know what happened then: website crashing, purchases thwarted, makeup-loving souls crushed. Same old story. (Hill said the site's IT guys had assured everyone it was ready to smoothly handle up to 1.5 million visitors at a time, and that some sort of hacking situation caused the issues). Once the site was responsive again, the palette promptly and predictably sold out. Next, Hill
Just when we finished saying how we're over buzzy beauty products that sell out in four seconds, we have another break-the-Internet item to add to the list. First, let's flash back to New Year's Eve a year ago; while you were getting your champagne situated for the post-countdown toast, legions of makeup lovers who follow makeup artist-turned-beauty vlogger Jaclyn Hill were getting their clicking fingers poised, ready to snatch up a new shadow palette she collaborated on with the brand Morphe (you can watch her show it off in the below clip). The Jaclyn Hill Favorites Palette was set to go on pre-sale at the stroke of midnight, and the 25-year-old makeup artist's followers knew they'd have to act fast if they were going to kick off 2015 with the $28, 28-color set in their hands. You know what happened then: website crashing, purchases thwarted, makeup-loving souls crushed. Same old story. (Hill said the site's IT guys had assured everyone it was ready to smoothly handle up to 1.5 million visitors at a time, and that some sort of hacking situation caused the issues). Once the site was responsive again, the palette promptly and predictably sold out. Next, Hill
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