Six years ago the leaders of Ethika, a lifestyle brand based in San Clemente, California, realized they might have hit some kind of jackpot: Turns out, the hip-hop community had an affinity for their underwear.
Ethika's RGB 2 Mixtape Stream, Cover Art & Tracklist
Daily Chiefers, Premium Goods
100% AUTHENTIC ETHIKA BOXERS! Enjoy comfortable briefs from Ethika, featuring flat lock stitch seams, no-rise technology, and lightweight, breathable
Ethika Staple Boxer Briefs Young Money Lil Wayne Medium Underwear Go Pac Go M
Champion for Men
Lil Wayne - Ethika x Young Money 🔥
Lil Wayne - I'm excited to announce Young Money's Partnership with my favorite underwear brand Ethika!!!
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Ethika Releases 'RGB 2′ Mixtape