Inside the Barbie x Tangle Teezer campaign: Great hair starts with

The Barbie x Tangle Teezer campaign serves as a testament to the power of brand synergies and collaboration. It teaches us that revamping outdated brand messaging doesn't mean discarding original identity but rather recognising the need for evolution, listening to new consumers, and taking real action. 

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KIND TO WET OR DRY HAIR: The most loved hairbrush to treat wet hair with plenty of TLC. It's an expert in treating wet and vulnerable strands.

Barbie™ x Tangle Teezer | The Ultimate Detangler Hairbrush for Wet & Dry Hair | Eliminates Knots & Reduces Breakage | Totally Pink