Forever Natural's products with purpose bring beauty rituals into daily lives, and improves impact on the planet. Over a decade ago, their original products were designed to promote skin exfoliation for iconic natural brand, Burt’s Bees. In 2015, Urban Spa spun off into its own company, rebranded, and added makeup brushes to their spa tools offering. Their brand originally had success in the natural health industry, with their sustainable spa and body tools. In 2019, Urban Spa Haircare launched with innovative packaging and high-performing natural formulations. They’ve always taken pride in their business model of sustainability, rooted in their desire to design products that create positive change. Better beauty, for a better planet.