Brands do not have to follow a natural lifecycle. Brands can and do live forever. Unfortunately, Reebok, once a great brand of the 1970s and 1980s is about to be an orphan. The Reebok brand is not dead. It can be revitalized, if properly managed.
Reebok's Plans for 2022: Licensing Deals, Designs, $5 Billion in Sales
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Larry Light