How beauty dupes are taking over TikTok

As viral beauty products on platforms like TikTok sell out, dupes are beginning to gain some new eyeballs too.

32 Best TikTok Beauty Products of 2024, Tested by Editors

TikTok ushered in dupe culture. Now it's grappling with fakes

How Olaplex used TikTok dupe culture to boost awareness for its high-end hair brand

Drugstore dupes from TikTok you need right now

Are beauty dupes worth the hype? A look at what they are, their popularity on TikTok and the products people tend to buy

Rare Beauty Blush dupe goes viral on TikTok and it only costs £6

The 9 best TikTok-approved beauty dupes you can buy this season - Very Good Light

i tried VIRAL TIKTOK makeup dupes (honest review)

Best Beauty Dupes on TikTok 2020

E.l.f. Cosmetics Conquers Gen Z: TikTok Triumphs And Affordable Dupes Revamp Beauty Brand