How Fruit of the Loom is refreshing its brand

Legacy apparel brand Fruit of the Loom is rebranding with a digital-first playbook of influencer and brand collaborations.

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Dorothy Bauer on LinkedIn: How Fruit of the Loom is refreshing its brand to appeal to younger shoppers

Fruit of the Loom rolls out 'rejuvenated' logo - Images magazine, fruit of the loom

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Fruit of the Loom, Inc. Donates 154,000 Apparel Items to Support Good360's Humanitarian Efforts Domestically and Abroad - Good360, fruit of the loom

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