Aerie is one of the first lingerie brands to successfully challenge Victoria’s Secret’s category dominance. Victoria’s Secret’s size-0, bombshell look, which for decades drove sales of push-up bras and marketing focused on looking sexy for him, has fallen out of favor. That’s thanks to a new generation that prioritizes comfort, inclusivity and feeling sexy in their own bodies. And in 2021, Aerie is No. 2 in bra sales, just behind Victoria’s Secret and ahead of DTC brand ThirdLove, according to the NPD Group.
Forbes: Aerie Looks To Double Sales To $2 Billion As Shoppers Ditch Victoria's Secret - AEO-Inc
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American Eagle/ Victorias Secret clothes - Girls tops & t-shirts
What is your opinion on the downfall of Victoria's Secret? It was
Brand Comparison- Aerie vs. Victoria's Secret
Brand Comparison- Aerie vs. Victoria's Secret
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How Victoria's Secret is rebranding for the Gen-Z generation
AEO's Aerie Brand, Built On Body Positivity And Inclusion, Is Slowly Edging Out Sexy Supermodel Juggernaut Victoria's Secret
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Transformation is needed for Victoria's Secret
