The corset stopped selling, so the company's new CEO decided to develop new products. Then in 1973 Warner Company made history by assigning to cup sizes. The ABC way of bra sizing is still
Warner Brothers Corset Factory – Bridgeport, Connecticut - Atlas Obscura
Silk & Lace 'A'Lure Alphabet' Bra By Warner
100 years of everyone's favorite undergarment
This is an original 1909 black and white print ad for Warner's Rust-Proof Corsets by The Warner Brothers Company of New York, San Francisco and
1909 Ad Warner Brothers Co Rust Proof Corsets Bias Cut - ORIGINAL MX5
Warner Brothers Corset Factory – Bridgeport, Connecticut - Atlas Obscura
Warner Brothers Corset Factory – Bridgeport, Connecticut - Atlas Obscura
1942 women's Warners Legant girdle alphabet bra vintage fashion ad
Cup them right – The Rules for Bra Shopping – Appleblossom
Warners
Warner Brothers Corset Factory – Bridgeport, Connecticut - Atlas Obscura
The Story Of Bridgeport's Revolutionary Corset Factory
Warner Brothers Corset Factory – Bridgeport, Connecticut - Atlas Obscura