H&M has apologized for an online advertisement that featured a young black boy modeling a sweatshirt reading "Coolest monkey in the jungle."
The image, which was recently advertised on the Swedish clothing retail company's website in Britain, ignited an uproar on social media, with critics saying it was tone deaf and filled with racist undertones.
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H&M apologizes for image of black child in 'coolest monkey' hoodie
H&M apologizes for using black child to model 'coolest monkey in
H&M Apologizes for 'Coolest Monkey in the Jungle' Hoodie Promotion
H&M apologizes for using black child to sell 'coolest monkey' top
H&M Dressed A Black Child In A Monkey Sweatshirt On Its Website