Long-term corporate success is linked to the ability to innovate. Although corporate investment in → improvements to existing products and processes does bring → growth, it is new game changing breakthroughs that will launch company into new markets, enable rapid growth, and create → high return on investment. Companies that are not bound by prevalent fallacies and rules of conventional wisdom have been able to break out of the pack, create a new → highly profitable market niche, and win customers.
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