It’s a tricky time to be in consumer goods. Consumers are changing and companies are finding themselves wondering how best to adapt to a new world.
Hofstede's cultural dimensions theory is a framework for cross-cultural communication and is still used today, despite being published in the late 1970's.
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Circular business models for the fastmoving consumer goods industry: Desirability, feasibility, and viability - ScienceDirect
How Consumer Packaged Goods Companies Can Profit from Sustainable Packaging
