There is a lot of buzz about what brands are today and what their roles are in society (good or bad). The moniker of “brand purpose” is not a new one, but is one that has taken on new meaning in recent years as branding and marketing people continue to struggle with ways to invent value for their au
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Obsess your Brand Conviction, not Brand Purpose.
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Fast, Cheap, or Good. Pick one.
Generic Brand Definition
