New Cohort of Young Gen Z Consumers Values An Ironic Brand Aesthetic

Retail data analytics firm Edited advised brands to learn how to target a new Gen Z subgroup that celebrates flaws rather than hides them.

Generation Z - Wikipedia

Gen Z beauty consumers: How to win over… this multifaceted generation

How an agency comprised solely of Gen Z employees creates viral ad campaigns

How contradictions define generation Z

If You're Targeting Gen Z, Chances Are You're Doing It Wrong

What Gen Z Thinks About Work, College, and the Internet

Millennials look for experiences over possessions

How luxury brands are targeting Gen Z

Gen Z Trends 2024: What Marketers Need to Know

Gen Z Is Influencing Hotels to Rethink Strategies: A Skift Deep Dive

Where Brands Are Reaching Gen Z