It seems Flipkart owned online fashion retail outlet Myntra is on an acquisition spree, in a bid to curb all competition and become the sole leader in the market. We saw the eCommerce giant acquire Jabong last month USD 70 million.It hasn't been a whole month since then and Myntra is yet again in news for buying out majority stakes in Hrithik Roshan and Exceed Entertainment owned active lifestyle brand HRX.
Superstar Hrithik Roshan's HRX pioneers brand-led live shopping experience on Myntra's EORS-15
Myntra buys majority stake in Hrithik Roshan's fashion brand HRX
HRX: Various Facets of Hrithik Roshan
Flipkart to acquire Myntra stake in potential Rs 2,000 cr deal - The Hindu
Myntra buys a 51% stake in Hrithik Roshan's lifestyle brand HRX, ET BrandEquity
Is a dot-com bubble shaping up in general merchandise retailing?
Flipkart owned Myntra acquires majority stake in Hrithik Roshan’s brand HRX
Licensing Corner - Oct-Nov Issue 2018 by Licensing Corner - Issuu
and all things colorful
Blog A New Level Of Partnership Between Myntra And Hrithik's HRX
Myntra buys majority stake in Hrithik Roshan's fashion brand HRX