Indian fashion retail brand Van Heusen is venturing into women's innerwear market in a big way
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Van Heusen, operated by India-based Aditya Birla Fashion and Retail Ltd. (ABFRL), launched a new innerwear range for women earlier this week on September 18, 2018 in Kolkata. Notably, Van Heusen had introduced its maiden innerwear and athleisure assortment two years back in 2016 but it was only for men.
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