Nykd by Nykaa, which is Nykaa Fashion’s lingerie and sleepwear brand, has announced the launch of a sub-brand called Nykd All Day offering athleisure, leisure and activewear for women. This expansion will help the multi-brand fashion e-commerce platform to introduce clothing that focuses on comfort and inclusivity and can seamlessly transition from at-home wear to stepping-out attire as per the dictates of the hybrid work model of today.
Nykaa Fashion launches Nykd All Day - Bold Outline : India's leading Online Lifestyle, Fashion & Travel Magazine.
Does Nykaa Fashion expand into athleisure and activewear for women? - Quora
FASHION AND LIFESTYLE - License India
Nykaa Fashion Expands into Athleisure Category with Nykd All Day - Indian Retailer
Innovative and Indulgent athleisure, leisurewear and activewear
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expansion - License India
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