Global icon Rihanna and sports company PUMA have officially launched their newest product franchise together. Rihanna returns to the brand as the Creative Director of FENTY x PUMA with a multi-year partnership and several product launches in the pipeline. The return of FENTY x PUMA blends PUMA’s deep history and heritage in sport with Rihanna’s iconic stature as a leader in music, culture and fashion. The FENTY x PUMA Avanti, the first footwear franchise of the partnership, is an unconventional mix of two PUMA icons blending the high-quality leather design of the King football boot with the outsole of the heritage running shoe, Easy Rider.

Rihanna's New FENTY X PUMA Creeper Sneakers Have Officially Dropped

FENTY x PUMA AVANTI VL

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FENTY x PUMA is officially back: Rihanna launches The Avanti

PUMA x FENTY is officially back as Rihanna launches the Avanti – Texx and the City

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Rihanna announces the long-awaited return of Fenty X Puma line eight years after collaboration's successful debut: 'We are back

Rihanna FENTY x PUMA Avanti Release Date

Rihanna Announced the Official Comeback of Fenty x PUMA

Fenty x PUMA Returns With Remake of the Avanti Sneaker

Rihanna PUMA FENTY Avanti L Green Navy Release Date

Rihanna Drops New Colorways of the Fenty x Puma Avanti

The FENTY x PUMA Creeper Returns With a Phat New Design

PUMA x Fenty Announces New Collection

Rihanna FENTY x PUMA Avanti Release Date