Levi Strauss, American Experience, Official Site

You might think that Levi Strauss invented jeans. In reality he is the man who brought them to market and made millions.

Horses as a Marketing Tool: The History of Levi Strauss Jeans

Levi's jeans that sold for $76K reflect racist sentiment of 19th

Made by white labor': the vintage Levi's that point to America's

Canada's corp ethics investigating jeans company Levi over alleged

Levi Strauss, Riveted: The History of Jeans

American Experience, Riveted: The History of Jeans

Icons in Denim: A Queer Perspective - Levi Strauss & Co : Levi

Levi Strauss Jeans Smithsonian Institution

Levi Strauss: A History of American Style

How Denim Became a Political Symbol of the 1960s

The CJM

Levi Strauss Plans to Cut As Much as 15% of Global Staff

Riveted' doc unfolds controversial history of denim jeans

How Old Are Levi's Jeans?, Smart News

Levi Strauss, Riveted: The History of Jeans