The brand new So Soft Blush ($30) from EM Cosmetics claims a "creamy and luxurious texture that applies seamlessly." Read ahead for our review and swatches.
Everyone holds strong opinions about blush, but this may be the first one to win
them all over.
It’s difficult for me to elicit a positive reaction to a blush that’s as strong
as how I feel about its potential. Don’t get me wrong; I firmly believe everyone
is naked without blush and there’s no point in living without it. It’s just that
it’s hard to find a blush that can build pigment yet is easy to apply and
control, a blush that offers flattering shade options for BIPOC skin tones, and
a blush
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