I’m really excited to announce that we have just agreed to acquire Bergfreunde. Bergfreunde are an industry-leading premium player in the outdoor market. They have a strong connection with expert outdoor lovers, an impressive track record of growth and a clear commitment to sustainability. From the first time we met with the team, we knew it was a good match! At Decathlon , our mission is to Move People through the Wonders of Sports, as many people as possible. Bergfreunde’s presence in 11 European countries, particularly the outdoor-loving, German-speaking nations, will be a powerful addition in reaching this mission. I can’t wait to see what we can achieve together. #Decathlon #Bergfreunde #Alliances #Partnership #DecathlonLinkedIn Franck Vigo I
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