Baby Phat Continues Celebrating Y2K's Fashion Influence in New

In founder Kimora Lee Simmons' own words, the "timeless nature" of the early 2000s remains a sustaining influence on fashion at large.
In founder Kimora Lee Simmons' own words, the timeless nature of the early 2000s remains a sustaining influence on fashion at large.

Y2K fashion has taken over. And Gen Z is loving it

Baby Phat: Find The Latest Baby Phat Stories, News & Features

Baby Phat: The Iconic Fashion Brand, Unleashes Nostalgia for the Fall - Fashion Trendsetter

Trace William Cowen (tracewilliamcowen) on BuzzFeed

Baby Phat: The Iconic Fashion Brand, Unleashes Nostalgia for the Fall - Fashion Trendsetter

Baby Phat: The Iconic Fashion Brand, Unleashes Nostalgia for the Fall - Fashion Trendsetter

Y2K aesthetics are so hot right now – and so is the era's existential dread

2023 fashion December Sence｜TikTok Search

Baby Phat Continues Celebrating Y2K's Fashion Influence in New Collection