Adidas's once high hopes for its Ivy Park partnership with Beyoncé appears to have soured with the German brand considering ending its relationship with the brand. According to WSJ, sales of Ivy Park in 2022 versus the prior year declined 50 percent to about $40 million versus internal Adidas projections of $250 million.
imagez./image/5d/16by9/2023/03/23/5dc649f86
Beyonce and Adidas mutually agree to end Ivy Park collaboration after 'major creative differences
Sales of Beyoncé's 'Ivy Park' streetwear line with Adidas fall far
Sales Of Beyoncé's Ivy Park Clothing Line With Adidas Fall 50%, Suffering From Weak Demand
Beyoncé's clothing line causes revenue loss for Adidas
Beyoncé's Adidas clothing line suffering from weak sales - AS USA
Adidas's Yeezy Mess Has Been a Billion-Dollar Nightmare for the Business - Bloomberg
Beyoncé severs ties with Adidas as collaboration range sales fall £172m short of target - Daily Star
Beyoncé's IVY PARK adidas Collection Sales Dropped 50% Last Year
Beyoncé Flashes Her Butt Modeling Denim Chaps in New Ivy Park Rodeo-Inspired Campaign — See the Pic
Beyoncé's clothing line missing Adidas projections by $200 million, documents show - MarketWatch
)
Report: Adidas and Beyoncé reach agreement to end partnership following $50 million decline in sales - Pulse Sports Nigeria
