Rational Choice Theory: What It Is in Economics, With Examples

Rational choice theory says individuals rely on rational calculations to make rational choices that result in outcomes aligned with their best interests.

What is rational choice theory and how does it relate to social

Homo Economicus: Meaning, Overview, and Criticisms

Rational Behavior: Definition and Example in Economics

Introduction to Behavioral Economics

Connecting Economics, Marketing Theories, and the Attention Economy

Evolutionary Economics: Overview, History, Examples

Self-Interest: What It Means in Economics, With Examples

Introduction to Behavioral Economics

Rational Choice Theory: Definition, Pros, Cons & Examples