Founded in 2003, DEFACTO is today one of the most popular fashion brands in Turkey and around the world with over 500 stores. It is positioned as a pioneering brand of fashion throughout the Mediterranean world. As DeFacto, we started an excitement journey in 2005. In this journey we set off to bring a fresh new perspective to Turkish fashion and bring together our brand new, quality and unique designs with consumers at four corners of the World, we put our signature under very important Works and achievements. Most important of all; we were born in Turkey and realized our purpose to become a global brand. We have adopted innovation and renewal as a corporate culture. In this line, we have created sub-brands aimed to needs of everyone. Today, we touch lives of our consumers in more than 100 countries at more than 500 stores. We made room for DeFacto brand which we placed as the founder of “Accessible Fashion” concept and Pioneer of innovation, in wardrobes in everyone. With our experienced, innovative design team and important cooperation, we offer range of products which will allow our consumers to feel the change with quality product and affordable prices and we work hard to ensure that this mission is sustainable. We dedicate ourselves to delivering a fashion concept where everyone feels comfortable and well together with our more than 14,000 happy employees. While running in the pace of daily life, while spending the sweetest days of the holiday with your loved ones, while you sail to brand new beginnings for the most beautiful days you have dreamed of, every time you are refreshed and have fun, we will be with you. Now is the time to reflect, embrace, celebrate and announce the feeling of renewal within you! We invite everyone to say “Renew. Be Merry. Continue!”.

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