This collection examines the history and definition of brands, their financial and social importance, current best practices in branding, future #desdes# Used Book in Good Condition
Branding That Means Business Free Summary by Matt Johnson and
PDF) Digital Branding in the Digital Era
PDF) The Semantics of Singapore Brand Names: A Case Study of 50
Brands and Branding, Second Edition (Economist Books): Clifton
PDF) The role of branding in the value chain
Rita Clifton & John Simmons: Books
My Sister's a Barista: How They Made book by John Simmons
Reinventing the company
BRANDS AND BRANDING (The Economist , Economist Publi
What are brands for?
Brands need consistency around the world', Advertising
Mark GLYNN, Auckland University of Technology, Auckland