Bra sizing by company is an important factor when considering what bras will fits. Different bra manufacturers follow different measurements for identically labelled bra sizes. This leads to advice, such as "cup size up and band size down for Curvy Kate" or "cup size down for Fantasie". Some companies, such as Ewa Michalak, Ultimo, and Panache, run small in the band, so order a band size larger than usual. Others run big, such as Freya and Change Lingerie, so check before ordering. And remember
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