In 2020, everything changed for nearby stores and kiranas in India as the requirement for digitisation has been felt across urban areas in India. This has fuelled the ascent of retail tech new businesses in India, focusing on the mother and-pop stores just like other retail outlets. Digitisation of the Indian retail area alone has given SaaS new businesses a chance of more than $2 Bn. This prompted the rise of retail tech new companies, for example, Growthpond
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