AEO's Aerie Brand, Built On Body Positivity And Inclusion, Is Slowly Edging Out Sexy Supermodel Juggernaut Victoria's Secret

Despite its stores being closed for seven weeks due to the pandemic, Aerie’s Q1 sales were down only 2% because of high demand in its online business which grew 75% year-over-year. Victoria’s Secret first-quarter sales decreased by 46%, with sales in its online business declining by 15%.

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aerie Real Campaign: Body Positive or Body Shaming?

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