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Mumbai: Research indicates that 1 out of every 3 girls quit playing sports when puberty hits versus 1 out of 10 boys. To drive home this point, Blissclub - an activewear brand for women - launched a 2-day campaign #SportThatGirl on LinkedIn. On day 1, female employees from LinkedIn changed their designations to indicate a career in sports. Feeds were flooded with new job updates. The objective of this campaign is to prevent women from giving up on sports and eliminate the associated stigma.
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Campaign - New Launches
Himanshu Kumawat on LinkedIn: #sportthatgirl #activewear
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Blissclub Launches Bitchclub In An Effort To Get Women To Put Themselves First
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Blissclub Launches Bitchclub Campaign, Inspires Women to Embrace Self-Care Unapologetically - Agency Masala
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Campaign - New Launches
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Pushing the envelope of activewear: How Blissclub stepped into judgment-free communication
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MAM Indian Television Dot Com
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Blissclub unveils new campaign for 100-Day Buy & Try Policy
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Blissclub encourages women in sports to pursue dreams and defy stereotypes
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Blissclub
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Blissclub Launches Bitchclub In An Effort To Get Women To Put Themselves First