Roughly five years after Toys R Us and Babies R Us liquidated, brand management firm WHP Global has partnered with American Dream Mall owner Triple Five Group to open the new flagship Babies R Us store in the East Rutherford, New Jersey, shopping complex. The brand is the same, but the store is more experiential with a stroller test track, a car seat demo, registry consultations, and a new learning center. CNBC's Courtney Reagan reports on the future of Babies R Us, its plans for a national rollout, and how the company expects to take market share from the Buy Buy Baby liquidation.
Roughly five years after Toys R Us and Babies R Us liquidated, brand management firm WHP Global has partnered with American Dream Mall owner Triple Five Group to open the new flagship Babies R Us store in the East Rutherford, New Jersey, shopping complex. The brand is the same, but the store is more experiential with a stroller test track, a car seat demo, registry consultations, and a new learning center. CNBC's Courtney Reagan reports on the future of Babies R Us, its plans for a national rollout, and how the company expects to take market share from the Buy Buy Baby liquidation.
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