MUMBAI: Kolkata-based innerwear brand Lux has roped in Amitabh Bachchan as the brand ambassador for Lux Venus. To connect the brand message ‘Yeh andar ki baat hai’ with the brand ambassador, Soho Square, Mumbai, conceptualised an extensive campaign featuring Bachchan in a witty character.
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AMITABH BACHCHAN'S LUX VENUS BANIYAN IN ASSAMEE LANGUAGE
