Our latest research reveals that advertisers are missing the mark when it comes to the over 50s.
Gransnet is the busiest online community for over 50s. At its heart is a discussion forum where users give each other advice and support, discussing everything from being a grandparent to menopause, style tips, current affairs, difficult daughters-in-law and relationships. There is also plenty on offer including money-saving discounts, competitions and a bookclub.
We studied 50 years of tour player ads—revealing where golf has changed the most, Golf News and Tour Information
India's best marketing agencies, India's best advertising agencies
Advertising to the over 50s - how should we do it?
Extra extra: advertising within news brands increases consumers' trust and perception of a brand by 50%
BD - Recruitment Marketing Campaign - Mary Pomerantz Advertising
Age Cymru Powys ¦ Welcome to Age Cymru Powys
List of 50 of the top award winning advertising and marketing agencies in the UK
Advertising Week
Effective Doctor Office Advertising: Get In Front Of More Patients – Terraboost
90+ May Marketing Ideas for Any Business or Budget
Twitter Lost Half Top 100 Advertisers Since Elon Musk Takeover: Report
Wait, what are they advertising? Vintage ads, Old ads, Old advertisements
15 Over 50, Leading UK Startup Entrepreneurs Aged 50+
Marketing to over-50s: Understand and respect your audience