Adidas upped its marketing spend by 31% in 2015 as it predicted a positive outlook for 2016, fuelled by its bid to drive ‘long-term brand desire’, and talked up the success of its shoe collaboration with rapper Kanye West.
West, who has collaborated with Adidas on the limited Yeezy Boost trainers, has “elevated the brand in the US and beyond”. Adidas’ chief executive Herbert…
Yeezy: Birth (and Death?) of a Brand
Adidas UK marketing boss on why its marketing is no longer just about 'showing off product
Adidas is not in talks with Kanye : r/yeezys
Adidas Cuts Ties With Kanye After Criticism Over His Antisemitic Comments
What Adidas Knew About Kanye Podcast Summary with Michael Barbaro, Megan Twohey, Kanye West
Adidas x Yeezy: From a wave of disruption to a tsunami of destruction., by Melanie Piard
Adidas CEO Speaks On Kanye West's Anti-Semitic Comments
Forget Kanye, Adidas new high-fashion partnership is the pinnacle of luxury - TheStreet
Adidas PESTLE Analysis (2024)
Adidas follows Balenciaga in cutting ties with Ye
Adidas is donating Yeezy sales to anti-hate groups. US Jews say it's making best of bad situation
Soaring sales of left-over Yeezy sneakerworth $562m has helped Adidas recoup huge losses incurred after they severed ties with rapper Kanye West over his anti-Semitic outbursts
Will Adidas Bring Back Kanye West? Here's Everything We Know
Adidas' Yeezy dilemma explained: Why did they split with Kanye West and what has been the impact?
